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Independent Amsoil Dealer - Manitowoc, WI
"The First in Synthetics"
Here to help YOU with everything
Though AMSOIL INC. was founded in 1972, its story begins in the mid 1960s, when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was impressed by the superb performance of synthetic lubricants in jet engines (in fact, only synthetics stand up to the performance demands of jet engines) and began studying their possible automotive applications. In 1972, after an intense period of research and development, Al Amatuzio introduced the first synthetic motor oil in the world to exceed API automobile service requirements.

The next year, Amatuzio developed a marketing plan to get his innovative but still unknown product to customers. His marketing plan enabled customers to have personal contact with a dealer who could take the time to explain the product and answer questions. The rest is history! From humble beginnings in a northwest Wisconsin warehouse, AMSOIL pioneered an entire industry -- synthetic lubrication -- and established high professional and ethical standards for a unique business opportunity.

Since 1972, the company has seen rapid growth and constant change. One driving force behind the great success of AMSOIL is a commitment to quality and constant improvement. As the years passed, an increasingly broad range of automotive and industrial lubricants and filtration equipment was developed, with each new product exceeding industry performance specifications by a wide margin. In addition, the ALTRUM division of personal care items and household products was created, and the AGGRAND line of natural, organic lawn and garden products followed.

Of course, AMSOIL has also continued to set new industry standards for motor oil performance, quality and consistency.

In February 1994, Lubricants World magazine honored A.J. Amatuzio by inducting him into their "Hall of Fame" as the pioneer in synthetic motor oil.

The original handful of independent AMSOIL Dealers has multiplied into a network of tens of thousands. Through them, AMSOIL synthetic motor oil is distributed throughout the country and the world.
The Company of Firsts

AMSOIL has a documented history of innovation and leadership.
The Products

AMSOIL formulates a wide selection of synthetic lubricating oils for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance.

This complete line of qulaity products is recognized by countless private motorists, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life.


The AMSOIL corporate headquarters, manufacturing plants, and main distribution center are located in Superior, Wisconsin, with several regional warehouses strategically located throughout North America and overseas. These facilities cover a total of more than 300,000 square feet.

The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as high speed canning lines and packaging equipment. A separate plant is thoroughly equipped with specialized tools and machinery for the manufacture of AMSOIL's various air and oil filters. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away.

Research and Development

The AMSOIL research lab has been redesigned to incorporate more of the latest cutting edge technology and research equipment. The overall size of the facility was doubled, allowing more capacity for testing, formulating and research.

Research and testing are high priorities at AMSOIL. Specialists in every facet of synthetic lubricant technology staff our research and development facilities. The chemical and engine test laboratories are well equipped with the sensitive analytical instruments needed for design and development of the world's finest oils.

Quality assurance test procedures are rigorous and begin with analysis of every single barrel of raw material that enters the plant. Both during new product development and as a continuing control on the manufacturing process, AMSOIL lubricants are subjected to an exhaustive series of standardized industry tests, including those that measure film and shear strength, flashpoint, volatility and high- and low-temperature viscosity.

No other lubricant manufacturer in the world matches the high quality standards set by AMSOIL, and all AMSOIL synthetic lubricants exceed industry specifications by a wide margin. Our 100% American-made products pass even Europe's more stringent tests with "flying colors."

Field Testing

Even the most comprehensive lab testing must be validated in the field. AMSOIL products are proven in intensive field demonstrations involving automobiles, trucks and commercial and industrial equipment in real-world service situations. Long-range studies have involved vehicles requiring the most sever lubricant applications: taxicabs, delivery fleets, police and emergency vehicles, over-the-road transports and heavy-duty construction and industrial machinery.

Results of test performed under these extreme operating conditions demonstrate that AMSOIL products reduce engine wear, decrease maintenance time, maximize fuel efficiency and increase fleet cost effectiveness.

The final, conclusive proof of any lubrication product is, of course, the superior performance acknowledged by satisfied consumers and cost-conscious fleet managers.

Environmental Impact

As our world strengthens its environmental policies and grapples with pollution issues, the ecological wisdom of using synthetic lubricants becomes obvious. AMSOIL synthetic motor oils outlast regular petroleum-based oils by as much as eleven times. These remarkably long drain intervals help ease the world's waste-disposal problem: users of synthetics simply have much less oil and fewer plastic containers to deal with. The combined use of AMSOIL motor oil, air and oil filters and engine oil analysis has now made one-fill, zero-waste lubrication a reality.

 The superior lubricity of AMSOIL products means much less friction, drag and wear on critical engine parts. The resulting improvement in fuel efficiency and reduction of emission levels contribute to the conservation of natural resources and protection of the atmosphere. Additionally, AMSOIL has made the technology of biodegradability a top research priority, with encouraging recent successes.

AMSOIL INC. is determined to meet the challenge of the lubrication industry's environmental responsibilities head on. Our long-standing quality products lead the way to a greener, healthier planet for the next generation.

The Future with AMSOIL

Our world relies on technology to meet ever-increasing demands of transportation, manufacturing and industry. The use of high quality synthetic lubricants to meet these demands has grown steadily. However, tomorrow's needs will be different from today's. AMSOL INC. anticipates these needs and will remain on the leading edge of new developments.

As engineering and automotive technologies progress and generate higher performance machinery, it is certain that synthetic lubrication will be the ONLY choice for most applications. AMSOIL will maintain its Commitment To Excellence and continue to set the standards by which other lubricants are judged.

AMSOIL has been the leader in quality synthetic lubrication for almost three decades, and will continue to introduce dynamic and innovative products to meet the challenges of the 21st century.        
A Commitment to Excellence in Synthetic Lubrication
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